The virtualbrands interactive digital media plan is a four-step consulting process designed to identify specific opportunities to use digital media to lower cost and improve the effectiveness of existing communications, events and programs. The typical engagement involves one full-time consultant for a period of about one month, during which the consultant spends time at the customer's site, works with key stakeholders and conducts research. After undergoing the process, the customer receives specific deliverables, outlined below, which can be used as a blueprint to deploy digital media for specific solutions across the organization.

Benefits

• Reduce costs associated with events, seminars, product launches, and materials
• Deliver information directly to audience’s work or home desktop
• Enable the use of high quality, full screen video to replace repetitive face-to-face meetings and events
• Regain control of sensitive company information and product information
• Focus on the most effective marketing and training material

Step 1 - Audience Definition

Identify key stakeholders and audiences who communicate and receive information.
Deliverables: Audience Segmentation Map

Step 2 - Resource Inventory

Compile an asset library and events timeline to examine existing communication and training infrastructure and build a schedule of previous and upcoming events that would benefit from the use of digital media.
Deliverables: Existing Asset Library and Delivery Catalog, Events Timeline

Step 3 - Programming Plans

Confirm overall goals and prime target applications with key stakeholders, then review case studies, brainstorm additional ideas, and review security needs to form programming plans which will achieve the goals.
Deliverables: Case Studies and Best Practices, Custom Program Guide

Step 4 - Action Plans

Map out specific production budgets and corresponding delivery plans based on the programming plans. Train customer to ensure self-sufficiency and repeatability with the process.
Deliverables: Self Service Production Plan, Delivery Plan

Case Studies and Best Practices

Virtualbrands brings a collection of best practices and case studies to guide the development of a Custom Program Guide. They cover a wide range of solutions, including: integrating digital media on websites and into email direct marketing programs, creating and encoding digital videos, producing content for corporate communications, training, self-service support sites, and more.